10 Online Marketing Hacks That Will Bring You New Clients
A business consists of ambition, proper planning, determination, and the perfect team. You can have talent, but if you don’t understand the basics of marketing, it will be a long way before you reach any goals.
Photography is tricky, because people feel frustrated when promoting their own photographs. Even more so if they don’t see any results in their work. Have you ever published a photograph online, and no one seemed to notice it?
Many photographers are going through this as we speak. But at phlow, we focus on helping you improve the thing you need to show your photographs to the world – marketing.
We combined 10 trending marketing hacks in the world of photography for you! Keep reading to find out how you can take your photos to a whole new level, and make a living from them!
Is your dream worth the few minutes of attention needed to read these posts?
1. An Attractive, Easy-to-Use Website
TL;DR – My name is Carlo, I am a London-based portrait and boudoir photographer and the founder of phlow.
Your website is your most important online asset. When you have products to sell, the look of your website is even more important than social media. Nowadays, people browse the Internet for almost everything. From searching for a product or service, to evaluating prices and customer reviews. Also, they identify the look of your website with the quality of your product or service. Your website is a chance to showcase your portfolio and capture people’s attention. You have about 7 seconds to impress a visitor, before they leave and go somewhere else.
Remember: A website should be sleek and simple in style. It must be easy to navigate, to the point, and with visible CTAs that direct your website visitors.
When you first start, few people will actually know that your business exists online. This means that they will not search for you by name. When people search for a keyword that matches your business, you are visible to many clients.
You must optimize your website for search engines. There are many technical elements that must align with Google’s requirements. After all, you want your website to appear on the first page in Google search for your targeted keywords. You will need professional help for SEO, but your content must be relevant for your keywords. Original content, citations, a site map, and backlinks, will help your online visibility. It takes some time to get your website optimized for search engines, but it is worth it!
3. An Intriguing Instagram Feed
Photography is a visual medium. Instagram is the best platform to help you reach your audience. But, you still need a way to stand out from the crowd. Get creative with your Instagram feed! Post special themes posts, or choose a topic in photography, or focus on the time of year. The first 12 posts on your profile will leave a strong first-impression, make sure they are great!
Some other great tips include:
- Choosing a specific theme and sticking to it
- Selecting photos that are best suited for your business and what you want it to portray
- Using the same filters so things don’t get too crazy with the visuals
- Using hashtags that are specific for that particular post
- Posting every day to ensure that you stay relevant
- Using Instagram stories for latest news and fun posts
Don’t forget to interact with your audience! Show them the same respect that you would like to receive in return. Be friendly, reply to their comments, like their posts, and don’t hesitate to follow people. Especially if they have great content!
4. Social Media Ads
When you need a bit of a boost, social media ad campaigns are a great way to get your business noticed right away! You can adjust them to geographic regions, your ideal buyer persona, or a specific time.
But, even though ads are great, you still need to build and grow your organic social media presence! It builds trust and brand awareness. If visitors don’t like what they see when they click on your ad, they will leave.
5. Tailor Everything to Your Customer
Not any customer, your ideal buyer persona. Imagine someone purchasing your product, this is the first person that comes to your mind. Tailor your website and your online presence for this ideal person. You will notice how your potential clients will become actual ones. Put yourself in their place. What do you want them to think when they see your work? How do you want them to reach you? Who are they? How do they spend their time online? Which social media platforms do they use? Why would they choose your product over someone else’s? How will you help them achieve their goals? Answer as many of these questions as you can think of and you’ll be on your way to a booming business.
6. Make Your Products Visible
Do not shy away from the work that you produce. Don’t hide it somewhere behind a link on your social media profiles, or a shy page somewhere on your website. Be proud of your photographs and showcase them on the front page for everyone to see. We are often far more judgmental of ourselves than we ever should be! Your work deserve all the audience in the world!
7. Join An Online Community
Being part of a community of photographers is one of the best things about this business. You can draw from other people’s inspiration and creativity. And see cultures and nations through their own eyes.
The connections you make online will be invaluable for your business. Communities are a great way to network. Photographers love to share their work with others. Join an online gallery, or an app like phlow, and it will allow you to collaborate with people from all over the world. You will broaden your audience beyond anything you could imagine doing in real life.
8. Start A Blog
Share your knowledge with the world. This is a generous way to increase your audience and make a name for yourself. Blogs are interesting to read, and they also have incredible variety of content. Anything from professional posts to more light-hearted ones that focus on everyday life.
You can use your blog posts to promote other areas of your website or your own work. The backlinks for each post will be another great addition to your online presence.
9. Create An Email Newsletter
A website is crucial, but you can’t expect people to come and visit your pages every single day. You must be the one who notifies them. The best way to do this is through a newsletter. You can capture emails through website forms. Then, you can email contacts with news, offers, or updates about your business. But remember, don’t email them too often. Once a week is usually the ideal number of emails to use.
10. Stay Consistent with Building Your Online Presence
You never know which link, or which photograph, will be the one to skyrocket your business. Instead of trying to figure it out yourself, share your work wherever possible! The more you share the more likely people are to see it. And if you are persistent, there will come a day when your work ends up in the hands of the right person at the right time.
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Try phlow NOW!
Have you heard about phlow? It’s a photo sharing platform that allows you to focus on the themes you love! Not the photos your “friends” like to share. It can be a great tool to reach out to the worldwide audience who are actually interested in your approach! Try it out today, it’s free!