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The life of a professional photographer may not be as glamorous as you may think. At least not as much as many Instagram accounts would lead you to believe. The reality is that there are many [...]

Many times, the lack of results in self-promoting our photographs frustrates us. Have you ever published photo after photo without any real result? So, maybe it’s time to look into [...]

TL;DR – defining who you want as a client is the single, most important thing you should consider. I know you are a photographer and you feel your goal is to take photographs. Alas, if you [...]

TL;DR – Social media is great… but it doesn’t necessarily mean more social media equals better business. It seems that lately everything photographers want is more social media [...]

My personal story as a professional photographer is like those of a thousand others. I’d focused my energy on becoming, well, a better photographer. I wanted my photographs to shine. I [...]

TL;DR – Social media and marketing are great together, but you need to stop looking for your peers there. Social media is here to stay. It is also one of the many possibilities that you [...]

Marketing is such a taboo subject for many photographers. It feels like it detracts from what we should be doing: taking beautiful photographs. A part of me agrees with you. Another part of me [...]