3 cool ways to create engaging content

Creating engaging content is not hard – it just takes a bit of advance planning. Read our short article which gives three cool ways for you to create engaging content today.

When you publish content on phlow, there are no comments or likes. People either share your content, or they don’t. Aside from the simple pleasure of writing and publishing your own words, the number of times your content is reshared is your only ‘measure of success’.

This makes phlow a really safe space for people to self publish on any topic they choose (provided it does not harm someone). Your content is published, free of visible judgement, which encourages you – the creator – to write more in future.

However, like all good writers, it’s always best to review what you’re creating. Every day, millions of blog posts and photos are uploaded to the internet. You want to be sure that your content means something to your audience, and that it will stand out. In short, you want it to be engaging.

How to create the most engaging content

Social sharing is a ‘measure’ of audience engagement. This is because people only share content that they personally value. With this in mind, we can learn a few things from YouTube’s Head of Culture and Trends, Kevin Allocca.

In this video for TED Talks, Kevin talks about the three types of video content which is most likely to be shared.

According to YouTube‘s research, the content in these videos can be grouped in the following ways:

1. Content produced by Tastemakers

This is content produced by someone who has knowledge and access to information which other people want. In other words, influencers.

How can you emulate this approach in your phlow journals?

  • Create a niche journal about a specialist subject, and link to other journals in the same genre.
  • Create a sub set of photography linked to the journals.
  • Fill the journals with detailed information which is either entertaining, informative or both.
  • Weave your own viewpoint and opinions into the text, so that the audience learns to look forward to your perspective and insight, and is hungry to find out more.

For a good example of content produced by a tastemaker, see this phlow journal on The benefits of a minimalist lifestyle by Mel Johnson.

2. Content which invites participation

This is content which encourages people to get together to bond, connect and share content. It might invite audience participation and contribution, and stimulate creativity in other people.

How can you emulate this approach in your phlow journals?

  • Create some alternative story endings for your favourite TV shows and films, and post these in a phlow journal.
  • Speculate on hidden meanings and theories within your favourite TV shows and films, and post these in a phlow journal.
  • Create and upload illustrations and art which show your interpretation of a cultural event. These could even be memes.
  • Invite other phlowers to do the same, with the aim of building a mini community on the topic.

For a good example of a phlow journal that uses this approach, read Why Steve Rogers wouldn’t be Captain America without Black Panther, by Mike Thompson.

3. Unexpected content

This is content that is completely different from everything else that’s available in relation to that subject matter. It doesn’t need to be ‘outrageous’ – just unexpected and surprising.

How can you emulate this approach in your phlow journals?

  • Consider a new trend topic from an unusual angle or perspective. For example, fast food options in an organic farming community.
  • Use vulnerability and authenticity in your writing to reach your audience on a deeply emotional level.
  • Consider using the documentation of an experiment as a way of providing interest. For example, what happens to your skin and body if you avoid eating sugar and alcohol for 30 days.
  • Provide imagery which has an unexpected or playful element to it, which most people can understand.https://app.phlow.com/@sylvia.wilde/journals/what-its-like-to-live-with-mental-disorder

For a good example of a phlow journal that uses this approach, read What it’s like to live with mental disorder, by Sylvia Wilde.

If you apply the same way of thinking to creating your own phlow journals, you can expect to see engagement in your posts increase over time.

engaging content

Further information on phlow journals

Need advice on how to start a journal? Check out our Guide to phlow today.

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phlow journalsCommunications lead at phlow