A Day in the Life of Samantha Brown, Communications Lead at phlow

Do you ever wonder who the people are behind your favourite app or piece of tech? Here at phlow, we like to shine a light on the humans who are responsible for making sure the app works. That’s why we’re starting this new blog series, where we examine the daily professional lives of our distributed team. Today we start with Samantha Brown, our Communications Lead at phlow.

What does your role invole?

I’m the Communications Lead at phlow. This means I think through how to communicate what the platform is, how it works, and what benefits it brings to people’s lives. I work closely with our Jovana, our Marketing Lead, to ensure our core purpose, ethos and benefits are evident in the words and imagery we use across all of our marketing and communication work.  I also undertake phlow’s PR, with the aim of promoting the app to the technology sector and investor audiences. Finally, I create blogs for the company’s website. These often focus on how users can make the most of phlow.

What do you enjoy about working for phlow?

Sam Brown communications lead at phlow
Sam working in Ubud, Bali

phlow is a fully distributed team working in a freelance capacity. I absolutely love the freedom this gives me, because I’m location independent for 8 months of the year. What this means is that I travel from place to place, working from my laptop as a digital nomad. This year I’ve visited Argentina, Bolivia, Peru, Colombia, Panama, Costa Rica, Nicaragua, Guatemala, Bali and Thailand. I’m from the UK originally so I usually spend 4 months of the year in the UK, seeing family and friends.

The other thing that I enjoy about working for phlow is collaborating with the rest of the team. Everyone who works here is passionate about what they do. There is a vision behind all of our activity – this interests and inspires me.

I should also say that I really enjoy the subject matter too, because I’m a passionate photographer and I love writing. Photography is what I do to switch off.

What does your average day look like?

I work part time for phlow – typically up to 10 hours a week. My average day in terms of the work I do for phlow normally involves writing blog posts, stakeholder documents and press releases, for example. I also create communication strategies for events such as new app launches.

The rest of the time I work for other clients as a marketing communications consultant, and I also write my own blog and run a podcast, called GenerationXit.com. This helps people aged 40+ to become location independent.

What are the challenges of being the Communications Lead at phlow?

Working in a distributed team creates some challenges. Good communication is absolutely essential, as we’re all working through online tools such as Asana and Slack. Luckily, everyone likes and respects each other so they take the time to communicate well.

The single biggest challenge for me personally is that every time I move, it takes up a significant amount of time and energy and I can’t work quite as productively as when I’m settled in one place. This is because you end up having to spend time finding new accommodation, a decent co-working space with fast wifi etc. I did 8 countries in 4 months in the spring and it was far too much. Now I try and spend 2 to 3 months in each country. 

What plans do you have for your own phlow content?

I’m crafting some journals on being location independent, especially as someone aged 40+. It’s a growing lifestyle which I’m very passionate about and I’d love to help other people find out more. I’d also like to add some more of my travel photography to phlow.

What passions and interests drive you?

Aside from travel, I’m absolutely crazy about photography. This is why phlow was such a great job for me. This morning for example, I got up at 5am and took a water taxi to a lighthouse on the edge of an offshore reef, in Sanur, Bali, simply to take photographs. I then hopped on a plane to Thailand – my next destination – and took photographs of chinatown in Bangkok.

Describe your office space:

The Communication Lead at phlow's co-working space in Bali
A co-working space in Bali

Right now, I’m writing this from a plane which is flying from Bali to Bangkok! Earlier this week I was based in my apartment over looking some rice fields on the outskirts of Ubud, Bali. I’ve also worked a lot in co-working spaces. These are specialist communal office spaces with amazingly fast wifi, air conditioning and a lively social community. In Ubud, for example, I am a member of Outpost, which has social events every week as well as calm, quiet places to work. Being a digital nomad can be lonely but these sorts of environments help you to meet like minded people.

Describe yourself in 3 words:

Creative, curious, open.

Read more phlow blogs:

Read more phlow blogs to learn about the faces behind our company and find tips for improving your content.

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